You might wonder, what is Loison? Loison is a lovely brand from Vicenza, near Venice, that produces traditional baked goods that I'm excited to eat even in Italy. Their panettone is famously soft, buttery and fragrant; it comes in a lovely wrapping, and it's a mile above the usual industrial panettone from more common national brands like Bauli or Motta. Of course, the best panettone or pandoro should come fresh out of the oven of a local bakery or pastry shop, but since there are no such places here, Loison offers the best alternative.
Each of these breads costs about $20, which is not cheap, but still better than paying a small fortune for a lesser brands at The Italian Store or at Rodman's. Incidentally, I bought an Easter colomba at Rodman's one year: For $30 I got a cake that literally underwent instant mummification as soon as it came in contact with the Earth's atmosphere, so I was not eager to try their Italian Christmas selection.
Traditional Pandoro: A tower of butter covered in sugar. |
So get a panettone or a pandoro if you still can. And you might want to try the Focaccia Veneziana, which is a sort of softer panettone without raisins nor candied fruits that is sold in the colder months in Veneto. I have to say, the Loison one doesn't have the traditional crunchy sugar&almond top of the original, but, my goodness, it's still so good.
Focaccia Veneziana. My favorite breakfast since 1976. |
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